Things of Beauty: Trends and Ads in the May Issues



What’s trending and who’s advertising in the May issues

Elle

Pushing:
• Gold-plated brass bracelets; gold pinky rings (“Clean Energy…laser-sharp cutouts and athletics-inspired silhouettes”)
• Crystal-studded choker; raffia handbag with ­crystal and pearl accents (“Time to Reflect”)

Advertisers:
Chanel, David Yurman, Van Cleef & Arpels, Cartier, Tiffany & Co., Bulgari, John Hardy, Piaget, Roberto Coin, Alor, Shinola, Hearts On Fire, Monica Rich Kosann, Pandora, Elle Time & Jewelry, Chopard

InStyle

Pushing:
• Rose gold cigar band custom date ring; white diamond pavé open ring (“Battle of the Bands…teaching traditional wedding rings new tricks”)
• Mandarin garnet and 18k gold hoop earrings; citrine cabochon hoops (“These timeless pieces suddenly can’t stop glowing”)

Advertisers:
David Yurman, Movado, Citizen, Bulgari, Gabriel & Co., Pandora, Casato Roma, Chamilia, Rembrandt Charms

Harper’s Bazaar

Pushing:
• Blue cord wrap bracelet; rose gold–plated collar with red and white enamel (“American Woman”)
• Gold band with hand-painted enamel; gold choker with turquoise pendant (“Folk Scene: Artisanal handiworks are the piecès de résistance”)

Advertisers:
Tiffany & Co., Rolex, Bulgari, Chanel, Pomellato, Van Cleef & Arpels, Movado, Piaget, JB Star, Chopard, Le Vian, Phillip Gavriel, Monica Rich Kosann, Shinola, Martin Katz, Tacori, Alor, Spark Creations, Effy

W

Pushing:
• Spiked pearl studs (“more disco than Lawrence Welk”); mixed-cut tanzanite, emerald, and diamond earrings (“bold rocks” in “unexpected shapes”)
• Diamond bird brooches; platinum and diamond pendant necklace (“Fire Starters: The quickest way to spark a burning desire? Diamonds”)

Advertisers:
Cartier, Van Cleef & Arpels, Rolex, Chanel, Bulgari, Lagos, Alor, Buccellati, Mikimoto, Chopard, Vhernier, Hemmerle