‘The Future of Design’ at JCK ~ Las Vegas

This year’s JCK Design Center at The JCK Show ~ Las Vegas will be relocated to the upper level of the Sands Expo & Convention Center adjacent to Fifth Avenue and next to pavilions such as The Galleria, Prestige Promenade, and the new Luxury Collection.

The new location is designed to create greater accessibility, seamless navigation, and convenience for buyers of high-end merchandise. Benefits for participants will include an exclusive Design Center directory, a Design Center tote for buyers, and additional advertorial exposure in JCK magazine. A new Design Center Advisory Committee will provide input on areas of strategic direction and development for the pavilion as well as for the show.

The center’s revamped look will include new pavilion colors—orange, black, and white—as well as refreshed pavilion graphics and layout, expanded buyer lounges, and a wider variety of refreshments available to Design Center visitors. To accompany the new look, the Design Center will roll out a new theme: “The Future of Design.” To illustrate the theme, the pavilion will showcase designers and manufacturers who spark the trends and set the standards for the design category.

Many of the Design Center exhibitors also will debut new custom booths. Increasing in size will be new booths by John Hardy, John Atencio, Judith Ripka, Stephen Dweck, and Rosen Block Designs. The Design Center offers the retailer a chance to see the latest from popular designers like Lagos and SeidenGang and artisans such as Christo Kiffer, Kent Raible, and Zoltan David.

The Design Center will continue to select designers through a competitive jury selection. Each year, hundreds of designers vie for participation, and the Design Center works with a six- to nine-person jury composed of retailers, designers, and media experts to select new designers for the location.

Along with logistical enhancements to The JCK Show ~ Las Vegas, the 10th Annual Designer’s Live Auction, in celebration of its milestone 10th anniversary, has been moved from the Sands into the Guggenheim Museum in the Venetian Hotel and Resort. This year’s auction will be held on Saturday, May 31. For the first time, all JCK Show exhibitors—rather than just Design Center exhibitors—will be invited to donate a one-of-a-kind piece for auction. Proceeds will benefit the Future of Design Education Fund—founded by Design Center coordinator Cindy Edelstein—to support the next generation of design talent.