Summertime Madness: Trends and Ads in the May 2014 Fashion Magazines



Elle

Pushing:
• Coated metal cocktail ring; color-blocked resin bangle (“Good Sport: Sporty basics elevated with menswear-style tailoring and graphic extras”)
• Black, white, and brown diamond cuff; black enamel earrings (“Bold jewelry with jet accents”)

Advertisers:
Tiffany & Co., Omega, Jaeger-LeCoultre, Movado, Van Cleef & Arpels, Ippolita, Longines, Raymond Weil, Hearts On Fire, Bulgari, Swarovski, Tacori

InStyle

Pushing:
Jade cabochon pendant; pavé diamond–accented fire opal pendant (“Small Wonders: Brilliant riffs on the classic diamond solitaire necklace”)
Lemon enamel and silver link necklace; maize emerald-cut crystal cuff (“A decidedly ­unmellow yellow brightened the runways for spring”)

Advertisers:
Tiffany & Co., Cartier, Links of London, Movado, Monica Rich Kosann, Raymond Weil, Alexis Bittar, Swarovski, Armitron, Forevermark, Stephanie Kantis, Tacori, Pandora, Ariva, Simon G.

Marie Claire

Pushing:
• Sterling silver cable hoops; watch with stainless steel and brown leather strap (“Neutral Territory”)
• Stainless steel and black ceramic watch with diamonds; watch with black lacquered dial (“Clock in like a boss with a…stainless steel and black watch”) 

Advertisers:
Tiffany & Co., Bulgari, Pandora, Simon G., Swarovski, Rado, Citizen, Tissot, Hearts On Fire, Armitron, Alor, Michael M., Tacori

Harper’s Bazaar

Pushing:
• Gold chain and embroidered collar; gold hoops with coral resin (“Boho Rhapsody: Glamorous, global pieces worthy of an exotic escape”)
• Lapis studs; blue spectrolite and diamond ring (“Indigo Girl: Tie-dyed pieces…hit the right notes”)

Advertisers:
Tiffany & Co., Cartier, Movado, David Yurman, JB Star, Chopard, Spark Creations, Rolex, de Grisogono, Bulgari, Pomellato, Van Cleef & Arpels, Forevermark, Swarovski, Ippolita, Casato Gioielli, Le Vian, Links of London, Alor, Effy, Alexis Bittar