Summer Prime: Trends and Ads in the June 2015 Issues



What’s trending and who’s advertising in the June issues

Elle

Pushing:
• Double-ended open emerald ring; blue enamel ­diamond baguette starburst-style ring (“The (New) Rules of Engagement Rings: Big, bold jewels make the standard solitaire look downright staid”)
• Skinny gold wire choker; single gold and diamond earring (“Escape Route: Effortless summer style is as easy as this: billowy chiffon, saturated hues, blown-up prints, and a sunset to lose yourself in”)

Advertisers:
Apple Watch, Rolex, Movado, De Beers, Bulgari, Shinola, Piaget, Tacori, Hearts On Fire, Phillip Gavriel, Michael M, Effy, Simon G., Cartier

InStyle

Pushing:
• Burnished squared-oval chain; high-polish mixed-shape chain (“Link up [with] luxe gold chains”)
• Green, blue, and yellow enamel bracelets; agate and amethyst rings (“Master the Mix and Match”)

Advertisers:
David Yurman, Tacori, Effy, Henri Daussi, Honora, Jennifer Lopez, Pandora, Rembrandt Charms, Chamilia

Harper’s Bazaar

Pushing:
• Yellow gold bracelet with green tourmaline cabochons; ring with peridot and emeralds (“French Twist: So what does one wear…at Versailles?”)
• Ring with obsidian and black diamonds in ­blackened sterling silver; black and white floral resin bib necklace (“What’s In: Victorian romance”)

Advertisers:
Apple Watch, Cartier, Bulgari, Buccellati, Hearts On Fire, Vahan, Harry Winston, Chanel, JB Star, Gabriel & Co., Tamara Comolli, Tacori, Baume & Mercier, Chopard, Simon G., Michael M., Spark Creations, Jack Kelége, Christopher Designs, Le Vian, Effy, Valina, Tiffany & Co.

W

Pushing:
• Brooch–topped ribbon choker, sapphire necklace; carved coral lion bracelet, enamel and gemstone frog cuff; turquoise and chrysoprase beaded lariat and bracelet (“The rich-boho vibe never grows old”)

Advertisers:
Apple Watch, Omega, Harry Winston, Chanel, Bulgari, Graff, Buccellati, Chopard