Summer Catch: Trends & Ads in the May 2013 Fashion Magazines



What’s trending and who’s advertising in the May issues

W

Pushing
• Vermeil droplet wire-style choker; white gold and diamond charm rings (“an undeniably romantic, free-spirited look”)
• Sapphire and diamond bracelet watch, rose gold and diamond mesh-style watch (“Time to dream”)
Advertisers
Tiffany & Co., Chanel Watches, Ebel, Gemfields, ­Michael M., de Grisogono, Hemmerle, Chopard, H.Stern, FreyWille, Carrera y Carrera

Harper’s Bazaar

Pushing
• Opal, chrysoprase, moonstone necklace; malachite studded bronze ring (“Wild Style”)
• Jasper, citrine, vinyl bead necklace; fuchsite gold-plated drop earrings (“Gypsy Fever”)
Advertisers  
Cartier, Dior Watches, Bulgari, Movado, Roberto Coin, David Yurman, Michael Kors, JB Star, Rolex, Simon G. ­Jewelry, Chopard, Longines, Ebel, Forevermark, TAG Heuer, Van Cleef & Arpels, Le Vian, Coomi, Hearts On Fire, Aaron Basha, Atelier Swarovski

Marie Claire

Pushing
• Fishbone-spike hoop earrings, brass windchime-style choker (“Keep your eye out for golden spines, fossilized bones, and shell and fuzz finishes”)
• Multicolor crystal and rubber cuff; turquoise leather bracelet (“Sizzle in graphic pieces splashed with the vibrant colors of a Moroccan souk”)
Advertisers
Michael Kors, Pandora, Hearts On Fire, Simon G. Jewelry, Tacori

Elle

Pushing
• Diamond and carved mammoth earrings; gold tassel earrings (“bold chinoiserie motifs lend Eastern elegance to…statement jewelry”)
• Lapis and onyx pendant; gold link bracelet ­(“Colorblocking goes back to the drawing board”)
Advertisers
David Yurman, Omega, Chanel Watches, Rado, Fendi, Movado, Gemfields, Raymond Weil, Ippolita, Roberto Coin, Elle Time & ­Jewelry, H.Stern, Atelier Swarovski, TAG Heuer, Hearts On Fire, Monica Rich Kosann