Steam Heat: Trends & Ads in the August 2013 Fashion Magazines



What’s trending and who’s advertising in the August issues

W

Pushing
• Skinny brass and silver stacking ring–style necklaces; oversize hand-carved cameo pendant on silver chain (“The fall collections zoomed from minimalism to maximalism in seconds”)
• Art Deco–era platinum and diamond bracelet; white gold and diamond rosebud earrings (“Flaunt your assets with these seductive pieces”)
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Glashütte Original, Tacori

Elle

Pushing
• Ostrich-feather plume gold wire necklace; carved mammoth bone, gold, and diamond wing-shape earrings (“Super Fly: Feathers shed their boudoir associations this season”)
• Brass and crystal cross earrings; cabochon lapis and ruby rings with crown embellishments (“Queen for a Day: From ornate gilded frocks to…fairy-tale heels, royal accents ruled the fall runways”)
Advertisers
Rado, BaubleBar

Harper’s Bazaar

Pushing
• Chunky solid yellow gold and yellow gold–plated looped, rope, and cable chain necklaces (“Go for the gold and link up with the season’s wear-­every-day pieces”)
• Sterling silver rope-link ID bracelet; curved silver barbell-shape cuff (“Mix gray tones for a fresh take on menswear”)
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JB Star, Cartier, Le Vian, Tacori

InStyle

Pushing
• Diamond and 18k gold cutout triple-drop ­earrings; 9k rose gold lace-effect drops ­(“Intricate curlicues and scalloped edges…add sophistication to your favorite jeans”)
• Gold-tone watch with black and gold leather; diamond, stainless, lacquer, and ceramic watch (“Extra-long straps…fit right in with an armful of bangles for a vibe that’s, well, up-to-the-minute”)
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Tacori