Soul Singer Promotes Gold

World Gold Council and Di Modolo unveiled a four-page “Gold Expressions” special advertising section in the Condé Nast Fashion Rocks magazine supplement featuring soul singer Joss Stone wearing Di Modolo’s latest gold jewelry collections.

Shot by photographer Patrick Demarchelier, the special supplement used four images of Stone, each coupled with a “gold expression” from Joss. The campaign appeared in the Condé Nast Fashion Rocks collectors’ edition magazine, accompanying subscriber copies of the October Condé Nast Traveler, Glamour, Lucky, Self, Vogue, Vanity Fair, and W, as well as online.

As part of the program, Stone appeared at the second annual Fashion Rocks concert on Sept. 8, along with David Bowie, Destiny’s Child (in their last televised appearance as a group), Duran Duran, Billy Idol, Alicia Keys, Tim McGraw, Nelly, Shakira, Gwen Stefani, The Arcade Fire, and Rob Thomas. The concert was broadcast Sept. 9, on CBS.