Stuller’s Bridge Conference draws retailers from all over the country to the company’s Lafayette, La., headquarters. Last month, JCK crashed the party.

Photographs by Daniel Maldonado and John Rowland

Angie Warren from the Gold Mine Fine Jewelry and Gifts in Hudson, N.C., sits in on an educational session.

Alex Clement, Stuller’s strategic projects business manager, with fellow presenter Jennifer Whitesell, bridal assistant product manager

Stuller’s Julia Champagne (l.) and Ernest Benjamin (r.) flank Harry and Eva Lowenstein of Affinity & Co. Jewelers in Huntington Beach, Calif.

Steven Domingue, Stuller’s director of e-commerce, leads a session on SEO strategies. Hint: Don’t overlook the importance of Google+!

Doug Doggett Jewelers’ Kim Odom, Stuller’s Angie Ruiz, Doug Doggett Jewelers’ Deanna Millican, and Stuller’s Jearayne Mehal

Corder’s Jewelers’ H.E. “Beaver” Corder II, Stuller’s Shelly Landry, Gloria’s Jewelry’s Edward Perez, and Stuller’s Jessica Berry

As Don Sukach from D&D Jewelers in Sycamore, Ill., has undoubtedly learned, attending a Bridge Conference leads to copious note-taking.

Ken Brenham and Joyce Hill of Brenham Jewelers in East Tawas, Mich., with Stuller’s Lezia Boudreaux, a customer relationship specialist

The Gem Gallery’s Erik Ottmann (c.) with Ken Alicea and Tom Silverburg from Jess Jewelry Inc. in Bradenton, Fla.