Monaco and Aaron Basha Team Up

Beginning in May 2003, the Principality of Monaco and Aaron Basha will join forces in a co-branding campaign. It begins with a full-page ad in the May issue of Departures magazine, featuring Basha’s signature Lady Bug Collection placed against the Mediterranean backdrop of the principality. Ads also will appear in Town & Country and Robb Report. Fall 2003 images will feature Basha’s new Monaco Emerald Cut Diamond Collection. The collaboration will include in-store events and promotions as well as charity galas featuring distinguished guests and dignitaries, including members of Monaco’s royal family. For information on Aaron Basha, call (212) 935-1960 or visit www.babyshoes.com; for more information on the Principality of Monaco, call (800) 753-9696 or visit www.monaco-tourism.com.