JIC Generates Publicity Increase

The Jewelry Information Center (JIC) announced first-quarter publicity results to its board of directors at the winter JA NY show. The first fiscal quarter—Oct. 1 through Dec. 31—presented major challenges as well as questions of appropriateness in vying for airtime and newspaper space for jewelry stories. Nevertheless, broadcast placements were up 11.5% vs. the same quarter last year, magazine placements increased 67.26%, and newspaper placements—including stories in The Dallas Morning News, Denver Post and The New York Times as well as articles picked up by news services Knight Ridder, Copley, and the Associated Press—were up 136%. Overall, publicity placements were up 87.23%.

JIC was founded in 1946 to develop and manage public relations on behalf of the entire industry. For more information or to become a member, call (800) 459-0130.