JCK 5: How Jewelry Brands Are Connecting With Customers in Hotels



Ways jewelry brands have enticed top-tier travelers:

1. Mexico City–born sisters and Anndra Neen designers Annette and Phoebe Stephens created a six-piece capsule collection exclusively for The Beverly Hills Hotel last year. Their rose quartz, alpaca, and brass handmade clutches, cuffs, necklaces, and rings replicate the hotel’s pink-wash walls and palm-frond wallpaper.

2. At the $25,000-per-night Jewel Suite at The New York Palace hotel, designed by Beverly Hills jeweler Martin Katz, guests receive a complimentary diamond microband ring and a private consultation with a Martin Katz rep. They also sleep close to a floating (permanent) Lucite tableau of $1.5 million in Katz’s jewels.

3. The Ritz-Carlton, Hong Kong serves a $1,400 afternoon tea for two from a vintage trunk that displays hundreds of carats of Graff diamonds, available to try on and buy. The Ritz-Carlton, Dallas previously offered a Bulgari shopping package; each month, a Bulgari watch was randomly placed under the pillow of one lucky guest who signed up for the package.

4. The Mandarin Oriental, Las Vegas debuted a timepiece concierge service in 2013. Watch trade veteran Amit Dev Handa advises travelers on pieces and helps them acquire watches from 50 watch and 15 jewelry brands. Additionally, the hotel has hosted “Scotch and Watch” and “Wine and Watch” events, where guests sample special vintages and try on high-end watches in a relaxed setting.

5. Manhattan’s luxe boutique hotel The Quin offers an in-room “provisions cabinet” selling high-ticket jewelry, handbags, and cufflinks from Bergdorf Goodman.