Gold: New Designs from Sylvie Levine, Gold Tattoos on Trend, and a New Campaign From Kimberly McDonald



CAN’T-MISS COLLECTION

Access Hollywood

Sylvie Levine’s new Lustre ­collection, which debuted in January with 12 SKUs made in 14k and 18k gold with a variety of colored stones, takes its cues from “the luxury lifestyle of a Hollywood celebrity,” Levine says. Retail prices start at $2,200. Beefy bodyguard not included.

Sylvie ring in 14k gold with black rhodium and 10.46 cts. t.w. amethysts and mixed colored diamonds; $3,550

HOT STOCK TIP

Temp Job

Temporary tattoos are trending! Offer a luxury version through WYS’ Gold Sin 24k gold and sterling silver versions. Priced from $8 to $60, each tat is made in Italy, lab-tested and biocompatible, and available in packs of 36 or 96 SKUs.

Butterfly temporary tattoo in 24k gold, $16, whatsyoursignjewelry.com

CAMPAIGN UPDATE

Can You Dig It?

Kimberly McDonald’s Dig Deeper campaign urges consumers to learn about their luxuries. Ads feature a sultry, sun-kissed model draped in McDonald’s geode jewels, showcasing the designer’s organic materials and environmental ­awareness. (McDonald works only with ethically sourced gold.) “It’s eco-conscious luxury for people who want to feel great about what they purchase and what brands they support,” McDonald says.

Le Vian debuts lifestyle category at Vicenzaoro! jckonline.com/metal-news for that and more.