Getting Rid of the ‘Trade’ Name

GIA’s Gem Trade Laboratory is now the GIA Gem Laboratory, but according to Amy Toosley, GIA’s public relations coordinator, reports, letterhead, invoices, and other documents reflecting the name change won’t be updated until “sometime in 2005.”

Meanwhile, GIA is using the names Gem Trade Laboratory and Gem Laboratory interchangeably. “Typically, if we are showing the name on something that includes the laboratory logo, we will continue to use the GIA Gem Trade Laboratory name,” says Toosley. “If the correspondence does not show the logo, we will omit the word ‘Trade.’ “