Fall Flashes: Trends and Ads in the July-August Issues



What’s trending and who’s advertising in the July–August issues

Elle

Pushing:
• Layered metal chain-link choker with padlocks; mixed metal shoulder-dusters; mesh palladium and lacquer bib necklace (“Viva Glam: The far-out threads of the original club kids are way, way back”)
• Geometric gold openwork chandelier earrings; gold septum rings; crystal ball pendant on leather cord (“Let the Sun Shine In: Fixed with fall’s fringe and draped-to-excess outerwear…fashion ­mavericks embark on a full-tilt vision quest”)

Advertisers:
Cartier, Bulgari, Pandora

InStyle

Pushing:
• Leaf bypass ring with baguettes in 18k white gold; diamond-set nail ring in 18k rose gold (“Do the Twist: Glittering diamond rings with artful motifs”)
• Brass circular earrings with black sphere charms; oversize skinny gold-plated hoop earrings (“?’60s-inspired looks with mod patterns”)

Advertisers:
Cartier

W

Pushing:
• Ceramic watch with diamonds, feathers, and blue alligator strap; tourbillon with mother-of-pearl case, diamond and sapphire dial, and blue ­crocodile strap (“L’Heure Bleue: With watches this extraordinary, it’s always the magic hour”)
• Renaissance-inspired gold and diamond band; yellow gold stacking rings with jewel-tone ­gemstones (“Couch Couture: [You’ll be] pining for fall’s richly textured brocade, tweed, and damask”)

Advertisers:
Bulgari

VOGUE

Pushing:
• Glass and pearl necklace, chain bracelets; black ­tassel bib necklace; over-the-ear pearl drops, initial pins; rose gold and gemstone chandelier ­earrings; jeweled hair brooches (“Heirloom-inspired ­baubles, collars, pins, and chandeliers are the sophisticated more-is-more trimmings of the season”)

Advertisers:
Tiffany & Co., Cartier, Bulgari