Colored Stones: GemWorld’s New World of Color & More



SHELF IMPROVEMENT

Talking to Hue

In February, Gemworld International, ­publisher of the pricing-oriented GemGuide, introduced its World of Color communication system to buyers at the Tucson, Ariz., gem shows. Two years in the making, the $495 system consists of a master comparison book brimming with more than 1,600 colors based on the Munsell color system ­developed by artist Albert Munsell in the early 1900s, a companion price guide, and a colorless crown to aid in matching colors to gems.

Gemworld International president Richard Drucker says World of Color will succeed where past systems have failed because it’s intuitive, portable, and correlates World of Color selections with GemGuide’s 1–10 pricing scale. Plus, he says, the book places a premium on consistency.

Order World of Color under the Services tab at gemguide.com.

“This was done on a $20 million printer and when they run it, there’s a guarantee that copy 1 looks like copy 1,000,” Drucker says. “When we went to the final print run, we were there for an entire week.” —Victoria­ Gomelsky


HOT STOCK TIP

Nature Girl

Dallas-based Laura Pierson’s funky-but-chic jewels are designed for the shopper who already has a robust collection. With an eye for color—note the way she outlines nature’s handiwork with complementary stones—and a stylish sensibility (e.g., the high-polish gold finishes), Pierson is poised for her moment in the industry spotlight. —Jennifer Heebner

Earrings in 18k rose gold with fern fossils and 1.84 cts. t.w. diamonds, $12,100, thelaurapierson.com

Irene Neuwirth gets 2015 CFDA nom! See jckonline.com/colored-stones for that and more.