Charmed, I’m Sure

One of the hottest trends continuing through the first half of 2003 is likely to be a traditional staple—charm bracelets.

Suddenly, this old favorite has generated fashion attention usually reserved for a hot new discovery. Not only designers but also artists in other industries are discovering the power of the style’s personal message. Singer Mariah Carey, for example, named her last album, released in the fall of 2002, Charmbracelet.

The World Gold Council points out the strength of the trend among Italian designers and the power of charm bracelets to lure even the most contemporary fashion divas, such as Kim Catrall of Sex and the City fame.

Perhaps the best news for jewelers is the category’s across-the-board salability. The individual message of each charm bracelet allows the style to cross all market segments, from men shopping for gifts, to parents shopping for children, to women shopping for themselves.