Bright and Strong: Trends and Ads From the April Issues



Elle

Pushing:
• Carved turquoise pendant necklace; turquoise and gold cabochon rings (“Its pastel color is seen as a symbol of heaven on earth”)
• Double-sided cube lapis studs; lapis lazuli bronze ring (“The stone’s tried-and-true blue hue will prove to be every bit as ­classic…as your favorite denim”)

Advertisers:
Cartier, Bulgari, Pomellato, Rolex, Casato Roma, Alor, TAG Heuer, De Beers, Atelier Swarovski, Alexis Bittar

Harper’s Bazaar

Pushing:
• Cube bracelet with yellow jade, green ­fluorite, blue agate, rose quartz, and milky quartz; ­turquoise drop earrings (“Sorbet Story”)
• Ruby and red enamel earrings; geometric ­gold-plated bangle (“Garden Variety”)

Advertisers:
Bulgari, Patek Philippe, Harry Winston, Pomellato, JB Star, Alexis Bittar, Alor, John Hardy, Le Vian, Endless Jewelry, Tamara Comolli, Stephanie Kantis, Effy, Christopher Designs, Hearts On Fire

InStyle

Pushing:
• Lapis, turquoise, and diamond cuff; lapis and turquoise necklace (“Indigo and turquoise stones take on the splendor of a twinkling evening sky”)
• Stainless steel watch with canvas strap; steel watch with green face and matching leather strap (“Military Time: Whether rugged or sleek, army-green watches…utilitarian oomph to any outfit”)

Advertisers:
Cartier, Harry Winston, Bulgari, G-Shock

Marie Claire

Pushing:
• Black diamond pavé hoops; silver anchor ­pendant necklace (“Sea Change: Rock the boat in ­classic Breton stripes, mesh accents, and silver hardware”)
• White gold watch with diamond baguette band and diamond face; fan-shape diamond pendant (“On the Rocks: No diamond studs here—these white-gold pieces are served with a twist”)

Advertisers:
David Yurman, Cartier, Tacori