Bridal: Laurence Bruyninckx’s New Line, Ritani’s Online Band Builder & More



When Laurence Bruyninckx entered a jewelry design contest organized by the Flanders Fashion Institute within the Royal Academy of Fine Arts in Antwerp, Belgium, she had a fashion design degree and nothing to lose. Winning garnered her an entrée into fine jewelry, complete with a contract with IGC Brand Services for her own eponymous collection, which is debuting at JCK Las Vegas in the IGC booth in the Prestige pavilion.

Her stackable, add-on-friendly designs comprise 51 different semi-mount styles and 22 unique nesting bands—the latter boast tiny pear, baguette, round, or marquise-cut diamonds set in myriad directions.

Bruyninckx channeled the mantras of change and adaptability from her fashion background to offer an interchangeable bridal vision, also available in colored gemstones. “The symbolism of the union is most important, so it made sense to put that into the design,” she explains. “You become unified with your mate and then as the relationship evolves, you can evolve your ring while still having an emotional connection to your first.”

It’s a Celebration

Customized celebration rings can be made virtually through Ritani’s new online stacking tool at ritani.com.

LUXURY exhibitor Ritani knows the importance of stacking bands in the bridal business—so much so that it invested in an online customizable stacking tool on Ritani.com to fuel the ongoing momentum of its celebration bands. “More women are getting celebration bands to mark milestones in their marriages…a fifth wedding anniversary, a child getting into a great college, et cetera,” explains a company spokesperson.

The tool shows shoppers what Ritani ­engagement rings and wedding bands look like with different ­celebration bands. Shoppers, meanwhile, can view up to four stacked rings, save favorites, and filter settings based on available metals and stones. An exhaustive base of 360 different styles is available.

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