Brand on the Run: Publisher’s Letter, April 2012



I’m just back from another amazing trip to Hong Kong, my first to the “March show” (officially, the Hong Kong Trade Development Council Hong Kong International ­Jewellery Show), held this year in February due to the early date of the Baselworld fair.

As always, the show was—like Hong Kong itself—vast, crowded, and full of energy. Best of all, the mantra at the show was “America is coming back!” I hope they are correct and the perspective provided by a bit of distance is an accurate one. Again and again, I kept hearing that the JCK Las Vegas show is going to be huge. (From their lips to God’s ears!)

Now that the world comes to Hong Kong, so, too, does JCK’s team of international sales reps, including Mirek Kraczkowski (Europe and South America), Kaushal Shah (India), and Quentin Chan (Asia). It was a blast to run around the show and city with our international “dream team” and hear the world’s perception of our brand, our magazine, our website, and our show.

JCK takes Hong Kong: Mirek Kraczkowski, Quentin Chan, me, and Kaushal Shah

Speaking of the JCK brand, our newest brand extension, JCKmarketplace.com—designed to serve as the jewelry industry’s essential sourcing site—continues to evolve to meet your feedback and product needs. As a result of recent focus groups and usability studies conducted with retailers and manufacturers, we’ve improved our search function to better reflect how you source products. We’ve also added a robust category menu on the left side of every page to keep users better informed of the myriad category options.

Our new JCK Marketplace market manager, Brittany Siminitz, is kicking into full gear with the launch of her biweekly JCK Marketplace Trend Report newsletter and her On Your Market blog, both of which cover the latest product styles and trends in Marketplace. Brittany, a former retailer herself, brings a whole new level of curation to JCK Marketplace and is constantly seeking out exciting product from the site to introduce. Check out her blog at jckmarketplace.com and be sure to click “Get Trend Report” to sign up for her free Marketplace newsletter.

Back here in New York City, our W magazine research and content partnership has kicked into full gear! The results of our joint survey on the luxury jewelry segment are in, and they are positive and fascinating. Look for a breakdown of the encouraging findings in next month’s issue of JCK. W’s new biweekly column in our Fashion Friday JCK News Daily, the “W Fashion Forecast,” is quickly becoming a must-read for industry insiders. And our very own original designer video series, JCK Rock Star, is being promoted in W’s May issue and online. Exciting stuff, all around.

Up next: Baselworld, the SMART Show in Chicago, and the American Gem Society Conclave in Miami. As you can see, never a dull moment. See you there!