JCKstyle - February 24, 2006
Lights! Camera! Action! OK, for us, it is more like Diamonds! Deadlines! Mayhem! But, still, we're excited to be going West Coast style next week for the mad run-up to the Academy Awards on Sunday, March 5.
JCKstyle will be coming to you daily for one week, keeping you up-to-date on what has become a weeklong extravaganza of jewelry, fashion, parties, and, generally, sucking up to the celebrities that will grace the red carpet.
Why has it become so important? And what, exactly, is at stake? For the companies, millions of dollars in free publicity if they manage to land a placement on one of the nominees this year (especially Judi Dench, Felicity Huffman, Keira Knightley, Charlize Theron, and Reese Witherspoon, who are up for Best Actress). For the celebrities, the possibility of rocketing to the top of the style charts if they end up on the best-dressed lists for the night. For the rest of us, the opportunity to get a sneak peak at jewelry and fashion that will undoubtedly play a major role in shaping trends for the coming year (and, of course, the chance to sit comfortably in front of the TV, eat ice cream, and enjoy the inevitable red-carpet faux pas firsthand … all in the name of research, of course).
JCKstyle will be on-site in L.A. to bring you exclusive news about the emerging trends, updates on what leading jewelry designers and manufacturers are doing to attempt to get their brands a mention at the awards, and maybe even a little Tinseltown insider gossip.
The JCKstyle Goes to Hollywood special series will begin on Tuesday, Feb. 28 and run daily through Monday, March 6.
