‘You buy you fly’ at the Atlanta Jewelry Show

To promote order writing and to increase attendance at the semi-annual Atlanta Jewelry Show, the Southern Jewelry Travelers Association (SJTA) has launched its new buyer loyalty program “You Buy, You Fly”. This initiative will enable exhibitors to award Delta SkyMiles to attendees based on orders written at the show.

The SJTA has plans to purchase more than four million Delta SkyMiles, which will be given to exhibitors to award to their retailers beginning at the Spring Show, February 28-March 1, 2004. Developed by the SJTA, this new incentive program joins the association’s growing roster of innovative marketing and promotional strategies designed to further strengthen the buying and selling environment of the Atlanta Jewelry Show.

“You Buy, You Fly” joins…other innovative programs we’ve launched to bring us closer to our goal of making the Atlanta Jewelry Show the most powerful regional order-writing show in the country,” explains Carol Young, executive director, SJTA, organizers and managers of the semi-annual Atlanta Jewelry Show. “These programs provide a true win-win for everyone – building buyer and exhibitor loyalty for the show. Not only does it encourage order-writing at the show, it also empowers exhibitors to reward their customers that place orders there.”

This program insures that virtually all retailers can leave the Atlanta Jewelry Show with Delta SkyMiles, providing an ideal way to reward attendee loyalty, Young adds.

“As an added benefit, the program’s flexible structure allows exhibitors to enhance and expand their award offerings,” Young says. “For example, some exhibitors have already announced plans to offer double, even triple mileage on orders written on certain show days or during specific time periods. In addition, the association is also working on a number of exciting show promotions and programs that will give retailers yet another way to earn Delta SkyMiles. So, depending on a retailer’s order-writing and event participation, he or she could earn upwards of 100,000 Delta SkyMiles during a single show.

“This is the only trade show incentive program of its kind in our industry,” adds Young. “By offering points for purchases, a retailer has yet another incentive to come to the show and place orders.”

“You Buy, You Fly” joins the growing roster of SJTA retailer reward programs. Among them:

· “Tanks on Us” – The SJTA reward program that thanks retailers who pre-register for the Atlanta Jewelry Show. All retailers who pre-register receive a special coupon by mail that can be redeemed for a free gas card when they arrive at the show registration desk at the Cobb Galleria Centre.
· STJA U – A series of educational offerings with a complete roster of seminars, keynote addresses, and roundtables designed to help independent retailers sell more of what they buy.
· SJTA U “On The Road” – The new traveling educational series brings the industry’s premier educators to select cities throughout the Southeast to host programs covering the most timely topics, and business-building tips for area retailers.

Headquartered in Atlanta, the Southern Jewelry Travelers Association is the nation’s oldest association for independent jewelry representatives and the official sponsor and producer of the Atlanta Jewelry Show. For more information, write to SJTA at 4 Executive Park Drive, Suite 1202, Atlanta, GA 30329. Phone: 1.800.241.0399 or 404.634.3434. Fax: 404.634.4663. Email: info@atlantajewelryshow.com. Or go to the show’s Web site at: www.atlantajewelryshow.com.