XO Group Acquires How He Asked

Founder Stacy Stahl will continue the run the proposal site from within the XO Group

XO Group, owner of The Knot, has acquired How He Asked, a website that is all about proposals.

“Not only are we acquiring a brand that helps couples pull off their perfect proposal with unique engagement stories and inspiration, we’re also excited to acquire a talented, motivated, and enthusiastic team member, Stacy Stahl,” said Dhanusha Sivajee, executive vice president of marketing and editorial at XO Group, in a statement. “We look forward to bringing How He Asked into our portfolio of brands as we continue our mission of guiding people through all of life’s biggest moments.”

How He Asked founder Stacy Stahl will continue to run the website and its social media accounts as a member of XO Group.

“I’m excited to join the XO Group family and provide even more to the How He Asked audience with the leading content, tools, and services The Knot has to offer,” said Stahl in a statement. “As The Knot provides couples with everything needed to plan their perfect wedding day and How He Asked helps couples plan the perfect proposal, the marriage of these two brands couldn’t be more fitting.”