What’s Selling in Stores This Week: Repeat Fast-Sellers

We asked five retailers located in four corners of the country to divulge a fast-selling item that they’ve recently been restocking repeatedly.

NORTH

Rumanoff’s Fine Jewelry and Design, Hamden, Conn.

A stack of themed bracelets from Alex and Ani (Photo courtesy of Alex and Ani)

Alex and Ani themed bangle bracelets, $24–$38. Owner Michael Rumanoff  sold 800 of these cheap ’n’ chic bracelets last weekend, and is on track to earn $200,000 to $250,000 off the artsy bangles, made from recycled metals, this year. “It’s a catch-22,” he says. “They’re inexpensive, but it [brings in] people who really aren’t jewelry people. They’ll buy a bracelet and then come into the shop for engraving and other things.”

WEST

Mark Diamond’s Jewelers, Albuquerque, N.M.

A colored sapphire and sterling silver bracelet from Dilamani (Photo courtesy of Dilamani)

Dilamani multicolored sapphire jewelry, $300–$1,200. “You get this big bold look for a very inexpensive price,” says sales associate Joe Mares. “And the variety of colors is great.”

SOUTH

Navarra’s, Lake Charles, La.

Honora colored pearl earrings (Photo courtesy of Honora)

Colored pearl looks from Honora, prices vary. “Pearls have always been strong for us,” says owner Tommy Navarra, “and I think it’s because we’re in the South. I talk to Northern retailers, and some of them have said they don’t even sell pearls.”

EAST

Radcliffe Jewelers, Baltimore and Towson, Md.

Multi-stone colored earrings by Ippolita (Photo courtesy of Ippolita)

Ippolita colored earrings and bracelets, $395–$1,000. “The summer [stones] are especially hot—like turquoise and rock crystal,” notes sales associate Michael Gedraitis. “The line is approachable to all style of customer. It can be fun and artsy, or conservative. It’s a great self-purchase and a great gift item.”

Kuhn’s Jewelers, Salisbury, Md.

Officina Bernardi faceted silver beaded bracelets (Photo courtesy of Officina Bernardi)

Officina Bernardi faceted silver jewelry, $75–$450. “They’re made of faceted silver beaded [chains] that from a distance appear as if they’re a diamond tennis necklace,” says owner Susan Purnell. “They look like they’re so much more than what they are. For $300 or $400, you have something that looks like it cost $30,000. They look amazing against a black dress.”