What’s Selling in Stores This Week: Popular Purchases Under $500

Editorial intern Tom Garzilli is filling in for Emili Vesilind, who is on vacation this week. 

We asked four jewelers in different parts of the country what their most popular—yet affordable—pieces have been over the past several weeks.

WEST

Mardon Jewelers at the Mission Inn, Riverside, Calif.

Courtesy Mardon Jewelers

Sterling silver raincross embedded in colored enamel 

Sterling silver and colored enamel pendant, $100–$250. These custom-made pieces are one of the store’s hottest items and are unique to the Riverside area. “It’s a fusion of symbols from the local cultures, and it became the city symbol,” chief financial officer Scott Christiansen said of the raincross design. There are also versions of the pendant available in pure sterling silver.

NORTH

Futer Bros. Jewelers, York, Penn.

Courtesy Futer Bros. Jewelers

Sterling silver earrings by Ed Levin

Sterling silver earrings, $150–$350. These earrings are very popular at Futer Bros. Jewelers because of their simple yet graceful design. The affordable price range is also a contributing factor to their sales. “Our customers want something nice they can wear everyday,” says owner Debbie Ashway, “but they don’t want to spend a thousand dollars on jewelry.”

SOUTHEAST

Karadema Jewelers, Orlando, Fla.

Courtesy Karadema Jewelers

Sterling silver ring with platinum bonds and CZ by Lafonn

Sterling silver ring with platinum bonds and CZ, $475. Despite being a relatively new item, Lafonn’s rings are flying off the shelves, says owner Mohamed Fahmy. “They’re new in our store, and I’m having trouble keeping them in stock,” he says.

CENTRAL

Josephs Jewelers, West Des Moines, Iowa

Courtesy Josephs Jewelers

These sterling silver necklaces range in length from 30 in. to 36 in.

Sterling silver necklaces, $325. The versatility of the Carla Longer silver necklaces allows one to “wear them alone, or double them up for a nicer look,” says owner Toby Joseph, “and they have a very nice price range.”