What’s Selling in Stores This Week: Bridal

We asked four retailers located in four corners of the country to share their top-selling bridal looks this week.

NORTH

Scoville Jewelers, Glens Falls, N.Y.

Hearts On Fire Transcend Dream ring (photo courtesy of Hearts On Fire)

Transcend Dream halo engagement ring from Hearts On Fire, starting at $3,750 in platinum. “The price point is good and you’re getting the perfectly cut diamond for less than $5,000,” says Jennifer Hazelton, a jewelry advisor at the store.

SOUTH

Susan Eisen Fine Jewelry and Watches, El Paso, Texas

Vintage Gabriel & Co. diamond halo engagement ring (photo courtesy of Gabriel & Co.).

White gold diamond halo engagement rings, $5,500 to $20,000. “It’s a reenactment of a design that was made decades ago by Tiffany, but over the past seven or eight years it’s been the design,” says owner Susan Eisen, “and always in white gold and platinum. We make them ourselves and buy them from all sorts of people.”

EAST

Sparrowood Jewelers Inc., Raleigh, N.C.

Simon G. diamond halo engagement ring (photo courtesy of Simon G.)

White gold and platinum halo engagement rings from Simon G., $2,000 to $4,000. Owner Jo Sparrow says she’s not sure why the halo design continues to be so popular, but “I think that’s changing slowly. It may be changing a little more slowly here in the south.”

CENTRAL

Yelton Fine Jewelers, West Chester, Ohio

Tacori diamond halo engagement ring (photo courtesy of Tacori)

Tacori Blooming the Stone halo ring, starting at $3,995. “We’ve seen people starting to look for something a little different than the traditional halo ring,” says owner Mark Yelton. “In this one, the halo is tucked under the diamond a bit so it’s not necessarily a focal point and doesn’t jump out as a halo ring, though it technically is.”