What’s Selling in Stores: Earrings

We asked four retailers located in four different parts of the country to share their top-selling earrings this week.

WEST

Ladyfingers Jewelry, Carmel, Calif. Custom stainless steel earrings with black diamond balls set in 18k yellow gold, from $850. “Steel is not a sexy metal but it’s not difficult to work with,” says designer and store owner Steve Kaufman. “I like steel because you can really get loose creatively. My earrings are kind of Art Deco, and very unique.”

SOUTH

Cronier’s Fine Jewelry, Montgomery, Ala. Custom ruby stud earrings in white gold, $1,500–$3,000. “The Burmese rubies are in short supply, so I think customers are seeing them in the magazines and asking for them,” says store owner Jerry Cronier. “Bigger rubies are in fashion because people are trading up, so the price isn’t an issue. We mount them for them and they often go for the halo look because it makes them look bigger.”

CENTRAL

Marlen Jewelers, Cleveland Custom 1 ct. diamond studs in three-prong martini setting, $5,000. “The diamonds studs are definitely an essential part of every woman’s wardrobe,” says Scott Lazarus, operations manager.  “They’re classic, simple, and go with everything.”

EAST

Windsor Fine Jewelers, Augusta, Ga. Kwiat women’s platinum diamond stud 1.05 ct. t.w. earrings, $4,455. “Diamond studs are always a classic choice,” says general manager Michael Zibman. “I think platinum is a prime choice always, even though some of the fashion is going back to yellow gold.”