What to See at Centurion Jewelry 2013: Todd Reed’s New Diamond Bib Necklace

The 2013 Centurion show kicks off this weekend—it runs Feb. 2–6 in Scottsdale, Ariz.—and Todd Reed will be among the show’s high-profile exhibitors. Among the diamond-studded jewels he’ll bring to the fair is a one-of-a-kind bib necklace that the studio unveiled three weeks ago. Made in 18k gold with sterling silver, the style features 52.06 cts. t.w. rose-cut diamonds and 12 cts. t.w. raw cube diamonds; it will retail for $92,400.

“We will be showing four new collections, as well as some signature or statement pieces,” explains wholesale manager Kim Carpenter. “A large percentage of what we offer are collections that make sense to retailers and for reorders, but Todd is also driven by unique stones that are destined to become part of a dozen or so signature pieces—some of which have won Spectrum Awards—that we make each year.”

It took Reed about a year to collect stones in a rich range of colors for this necklace, and it took the studio a few weeks to create. And while Carpenter doesn’t expect to sell it overnight, sometimes they do thanks to the brand’s enthusiastic but nonaggressive sales tactics.

“We’re proactive in sending out line sheets and images of new product to collectors,” says Carpenter. “We bring party to the buyers rather than waiting for them to find us.”

See the entire line at booth 800 at the show.

Todd Reed diamond necklace

Bib necklace in 18k gold and sterling silver with 52.06 cts. t.w. rose-cut diamonds and 12 cts. t.w. raw cube diamonds; $92,400