Walmart Offers to Match Any Price All Holiday Season



Walmart is offering an aggressive holiday promotion that pledges to match any competitor’s prices throughout the upcoming buying season.

The retail giant’s Christmas Price Guarantee is valid on purchases made Nov. 1 through Dec. 25. To get it, a consumer must present a current ad with an identical item—same brand, size, color, quantity, grade, and model number—available at a competitor’s store within the same local market as that Walmart. Once validated, a gift card for the difference will be issued.  

The offer, however, does not include online competitors. It also excludes Black Friday ads and limited-time offers.