Vianna: “American Retailers Are Warming Up to Color”

Brazilian jeweler Vianna thanks fashion-forward American
retailers for helping to increase its sales stateside.

“With retailers focused on fashion now, they are open
to gemstone jewelry,” explained Karla Antunes to JCK during a market visit at the Feninjer fair. “They see that colored
stones give them an opportunity to reach consumers. Sometimes clients ‘think
too much’ but now they’re finding they trying colored stones and they work.”

Uncertain as to whether or not the difference is a younger
generation of merchants rising up in the business, but for sure, a number of
stores now—and not just independents—are “open to new campaigns,” adds Antunes.
Among items that are selling well to Americans: different colors (including tan)
of carnelian, black and smoky quartz, pentagonal (or, pentazoid, according to
the company) shapes, and, anything blue.

New 18k gold pieces include the following:

Vianna

Proprietary cuts of gemstones include brown quartz earrings
for $3,800, a smoky quartz ring for $4,500, and a colorless quartz ring for
$4,800

Vianna

Citrine rings with diamonds are $3,800 and $6,300

Vianna

Rutilated quartz and diamond ring, $4,000

Vianna

Tan carnelian and diamond ring, $4,000; and bracelet
with carnelian, quartz, citrine, and diamonds; $9,000

Vianna

Smoky and black quartz bracelet, $33,000