Tourneau opens flagship store in China

Tourneau opened its Tourneau Shanghai, China, flagship watch store in Xintiandi through its joint venture partnership, Peace Mark Tourneau.

The three-story store, which opened Aug. 8, measures approximately 10,000 square feet. The exterior features a custom made gear-driven clock. Inside, a VIP Club on the third level provides an elegant and secluded shopping atmosphere with personalized service. Members and guests can enjoy complimentary wines, cigars, while exchanging views and thoughts about timepieces.

The stores distribute and sell several brands including Breguet, Breitling, Chopard, Glashutte, Girard Perregaux, IWC, Milus, Omega, Gucci, Ulysse Nardin, Chrono Swiss, Corum, Parmigiani, Tag Heuer, and Van Cleef & Arpels.

Tourneau says it plans to open 30 stores in Mainland China, Hong Kong, Macau, and Taiwan over the next three to five years.