Todd Reed Closes California Store



The rustic-chic Venice, Calif., shop was shuttered on Sept. 11 after receiving an irresistible space-takeover offer

The beautiful airy stand-alone retail space opened in Venice, Calif., by raw diamond jewelry designer Todd Reed in 2014 is no longer a shopping option for fans. After just two years of operation, it closed up shop on Sept. 11. The brand had considered consolidating to one floor because of the enormity of the space—6,000 square feet—and renting out the others, but a bid from an outside party persuaded Reed to vacate the space entirely.

“We have a good footprint in LA and have made a lot of headway there,” Robert Diamante, marketing manager, tells JCK. “We have excellent partnerships at Neiman Marcus in Beverly Hills, which carries some of our men’s pieces, and we’ll continue to interface with fans in a different way.”

Moving forward, Diamante says that the brand aims to strengthen its partnerships with retailers, including new account Nordstrom and a shop-in-shop concept at Fox’s in Seattle. “Shop-in-shops are a strategy being looked at, as well as strengthening programs and events that happen in Boulder,” he adds.

(Photo courtesy of Todd Reed)