Tissot Named Official Timekeeper of Tour de France

The brand is returning to the role, which it last held from 1988 to 1992

Tissot, a member of the Swatch Group, has signed an agreement to be the official timekeeper of the Tour de France.

The agreement is for the next five years, and includes all cycling time trials run by Amaury Sport Organisation (ASO), the organization that puts on the Tour de France.

Tissot previously served as the timekeeper for the race from 1988 to 1992.

“Out of all the international cycling competitions, the Tour de France is the most highly regarded and admired of them because it brings together the best cyclists in the world to compete in various flat, rugged, and mountainous stages and even a stage against the clock, be it a solo or team effort,” said François Thiébaud, chairman and CEO of Tissot.

“Cycling time trials come down to a few seconds, sometimes even a few milliseconds at certain finish lines,” said Christian Prudhomme, director of the Tour de France. “It’s essential to be able to trust a timekeeper that shares the same vision of our sport as ASO, by putting the cyclists’ efforts first and giving them the credit they deserve in the eyes of the public. For the next five years, we will be able to count on Tissot so that every second of effort counts and I am delighted to see this major watchmaker get involved in the season’s best cycling events.”