Tiffany & Co. Introduces New Love True Website

Tiffany & Co. announced a
new website and iPhone application June 1.

The What Makes Love True
website and app are designed as the go-to resources for couples who have just
met or have wed. Vistitors of whatmakeslovetrue.com will find tips for love-struck couples gleaned from
Tiffany’s 175 years as an expert on the subject.

“Tiffany has long been a
major presence at engagements and weddings, and now we’ve built that presence
online with love stories and a whole world of romanitic possibilities,”
Caroline Naggiar, chief marketing officer of Tiffany & Co., said in a statement.

The website is composed of
four main areas:

The Love Stories section will
feature couples recounting moments including engagement rings or other gifts.

The Art of Romance “Tiffany
Tips: When Love Gets Serious” section will offer tips on mutual respect and the
art of compormise along with how important it is to be oneself, to listen, and
to keep the excitement alive. It will also feature a recommended playlist of
classic love songs.

The Tiffany’s From New York
section will feature restaurants and museums near its New York City Fifth
Avenue location. The venues may be offered as “tips” on the Tiffany’s
Foursquare page
.

Finally, users will add their
own sentiments in the Love Is Everywhere Here section by placing a heart on a
desired location on a map and adding their initals.