The 15-year-old jewelry firm has made a strategic update to its brand name and logo.

The design house many have known as Slane & Slane will now be known simply as Slane, said Landon Slane, co-owner and designer, to JCK at a recent press event. Landon and her sister, Heath Slane, jointly design and manage the business out of New York City and Los Angeles, respectively.

Landon and Heath Slane

The name change seemed natural, as “most people refer to us as Slane,” explained Landon. Collections will continue to evolve and build on core looks like Fenestra, Bee, Pearls, and, most recently, Twin Link, in addition to annual limited-edition styles like Gingko for 2010.

A ring from Slane’s Bee collection

An updated logo features the streamlined moniker Slane with a double S symbol referring to the two Slane sisters. Earlier this year, Slane named Alexander Vreeland its new president and chief operating officer.

An updated logo features the streamlined moniker Slane with a double S symbol referring to the two Slane sisters.

JCK