Silver Promotion Service to Participate in International Jewellery London

The
Silver Institute’s Silver Promotion Service recently announced that it would
attend the upcoming International Jewellery London show and host a silver panel
as part of the seminar programs.

The
seminar is entitled Silver’s Sales Surge: The Reasons and Implications, and
participants include Michael Barlerin, director, Silver Promotion Service,
Raymond Hak, president, Raymond Hak Couture, and Andrew Marshall, CEO, Links of
London
. The panel will discuss the reasons for recent increases in silver jewelry sales and long-term implications for industry.

“The
SPS has multiple objectives in being in London,” Barlerin told the press. “In
addition to the panel, during which we will continue to explain to the industry
that the surge in silver sales is not just about the gold price, I hope to
identify additional participants for our Savor Silver program. Links of London
is one of our SilverMark Partners—a branded line manufacturer—and Raymond Hak is
one of our International Designers of Distinction. I know the three of us will
be able to identify future participants in both categories among the IJL’s
numerous silver exhibitors and visitors.”

The
Silver Promotion Service is a marketing initiative started in 2008 by the
Washington D.C.-based Silver Institute, with objectives to develop and
implement programs that enhance and stimulate demand for silver jewelry in
major international markets.

Barlerin
indicates there are approximately 150 exhibitors of silver merchandise at IJL,
and looks forward to seeing contemporary as well as classic looks. “There is a
classic British affinity for sterling,” he says.

Hak
says he’ll also be exhibiting for the first time at the show. “I have a few accounts
there, and I think silver is popular in the U.K.,” he tells JCK of the move. Once there, he’ll debut
a new line of silver and enamel, as well as some piece that retail at just $100
and up. During the panel, he’ll talk about how jewelers can maximize their
returns and margins on silver, and about the metal no longer being considered
costume. “I’ll talk about how to position it properly so the high-end consumer
looks at it differently,” he says. “I have silver pieces that retail for
$4,000, and that was unheard of years ago.”

The IJL
show runs from September 4 through September 7.

Constellation Cuff by Raymond Hak Couture

The Constellation cuff in silver has 2.80 cts. t.w. diamonds, retails for $4,500, and will be one of Raymond Hak Couture’s offerings at IJL.