Boston’s Shreve, Crump & Low opened its new flagship store on Monday in the city’s historic Back Bay with an updated look and scores of new jewelry lines.

It’s new two-story, 22,000 sq.-ft. store, on the on the corner of Berkeley and Boyston streets maximizes display space for expanded collections in all categories, the jeweler said in statement. Customer amenities include a private diamond sales area, a customer event space, a full-service repair and design shop and adjacent parking. It also provides a new, modern look for the jeweler which has been in business in Boston since 1796 and was previously occupied in a space one block away since 1929.

Among the new designer collections, are: Tony Duquette, Kieselstein-Cord, Seaman Schepps, Vera Wang, and Gucci.
 
Additionally, collections from McTeigue & McClelland, Pomellato, Paul Morelli, Janet Mavec, Temple St. Clair, Stephen Dweck, Gucci, and Catherine Zedah complement more familiar and beloved pieces offered from Rolex, Cartier and David Yurman on the store’s first floor. Diamonds, colored gemstones, and Mikimoto collections are on display on the second level. Also on the second level, the store’s home collections include Jay Strongwater, the Julia Knight Collection, and the Home James Collection, along with its tabletop collections.

A centerpiece of the store design is a hand-blown glass sculpture by Steuben Glass. Shreve, Crump & Low owners Ann and Kim Birks commissioned the artists of Steuben to create this sculpture as the central element for the new store. More than 600 individually hand blown lead crystal shapes are threaded into giant clusters and suspended from the second floor ceiling by six steel cables. The globes vary in size and shape, creating a whimsical modular image. Lighting from above and below creates the sculpture’s kinetic effect.

JCK