Rosy Blue Joins IDEX Online

IDEX Online SA, a provider of trading services and content for the diamond industry, said that diamond manufacturer Rosy Blue Group will now participate in its Guaranteed Diamond Transactions, which was launched at JCK Las Vegas 2008.

Guaranteed Diamond Transactions is an automated online trading service for loose certified polished diamonds that guarantees the availability of diamonds to buyers and immediate cash payment to sellers. Featuring a low, fixed transaction fee of $25, Guaranteed Diamond Transactions provides an immediate, cost-effective trading environment.

“The addition of a major diamond trader of Rosy Blue’s caliber is a big boost to Guaranteed Diamond Transactions,” said Abraham Stern, CEO of IDEX Online SA.

Polished diamond buyers can search, select, bid, and buy thousands of Rosy Blue diamonds via IDEX Online. By paying only a nominal fixed fee for the service, buyers can have the diamonds delivered. 

“This platform will enable us to display our inventory, attract and transact with a customer base which would otherwise have been difficult for us to service with the current infrastructure” said Russell Mehta, chief operating officer of Rosy Blue India.