Oris joins forces with Formula One racing team

The Oris Watch Factory, Holstein, Switzerland, on Thursday signed a commercial agreement to become an Official Supplier and the Watch Partner to the BMW WilliamsF1 Team. Several events featuring the BMW WilliamsF1 Team are being planned for Formula One races as well as the Basel Watch and Jewellery Fair.

Formula One, where one hundredth of a second can make the difference between winning and losing, provides the ideal technological context to promote the qualities of Oris’s timepieces, the company said in a statement.

Ulrich Herzog, chairman and CEO of Oris SA, Switzerland, said, “This new relationship is a very important step for Oris. The partnership with the BMW WilliamsF1 Team underlines the Oris High-Mech strategy perfectly. BMW, WilliamsF1 and Oris are all very successful companies that are using leading mechanical engineering principles and innovative technologies to build top class products. We are looking forward to this partnership very much and we are convinced that it will give our watch customers substantial benefits.”