Nordstrom Tests Pinterest-Approved Product Displays

Department store Nordstrom is experimenting with new in-store displays that promote products’ Pinterest popularity.

Items that are frequently pinned on Pinterest are labeled with a red tag displaying the site’s “P” logo, notifying shoppers of their popularity.

Photo courtesy of Nordstrom

“It’s something we’re testing in a few stores,” says Kate Detoye, PR rep for Nordstrom. “We’ve found our customers love Pinterest.”

The company launched the new shopping system in its Northwest headquarters in March. Currently, 13 Nordstrom stores across the country are participating in the growing Pinterest collaboration.

So far, items in four departments—including the women’s department, shoes, dresses, and handbags—feature the Pinterest-approved tags. Nordstrom has also launched a “top pinned” section on its website, which includes clothing, jewelry, and other accessories.

Photo courtesy of Nordstrom

“We are fortunate to have a large and engaged Pinterest community of over 4.5 million followers,” says Nordstrom spokesman Colin Johnson. “Pinterest helps our customers tell us what content and items are most interesting to them. We want to reflect that feedback as part of the shopping experience as well, which is why we’re trying this out.”