New Reality Show Coming: ‘America’s Jeweler’

A new syndicated reality show will launch later this year featuring Tennessee jeweler Rick Davis as America’s Jeweler.

The national show will debut later this year and is hoped to air in 200 markets.

Davis, the owner of Rick Davis Gold and Diamonds in Chattanooga, had been airing TV shows on his local cable channel. Episodes from that series, which show Davis buying gold and jewelry, are also posted on YouTube.

The national show came about when reality show producer Jim Lindsey caught an episode and became interested in building a larger show around Davis, a white-haired jeweler with 41 years in the business and a distinctive Southern drawl.

“There was a person who wanted money quickly,” says Lindsey, the new show’s co-executive producer. “Selling that jewelry basically saved her life.

“The show was so educational,” he says. “So many people have bought jewelry all their lives. They don’t know how much it’s worth.”

He took the concept to CJM Productions, a reality show producer in Nashville which has also produced Nashville Insider, Inside Music Row, and Country Fix.

“The next thing I know I’m sitting on a contract,” Davis says. “It’s all kind of crazy.”

He says his appeal stems from his ability to “candy-coat.”

“I use common everyday language,” he adds. “I make the show real educational.”

The new show will be similar to Davis’ cable show and “have a nice human interest to it,” Lindsey says.

“We’re going to have a lot of emotional backstory,” he adds. “It will be real people with real issues. This won’t be a trumped-up reality show. This will be real reality.”

(Video capture courtesy of Rick Davis Gold and Diamonds)

JCK News Director


  • David Senater

    I’m not sure how this exemplifies the better qualities of our industry, buying gold and pawning stuff, seem so classless. Where is the artistry and craftsmanship where is the sizzle? There is noway in broadcast television that this will ever go primetime, it may for one episode but mainstream America and primetime television and this will ever last an entire season. Shows how little someone knows about television production, while our family sold CSI for $2.2 billion the network for $3.2 billion and the Alliance Film Distribution Fund for ever more. The day CBS NBC or ABC run this in primetime cows will fly.

    • Rick Davis

      I seen a herd today, 43 of them had WINGS

  • Joanne ZGG

    This is really pawn, and not typical of a “real” jewelry store, so I call it more UN-real reality TV. He even sells cars, so they can double up with the Unreal world of used cars at the same time. Too funny. Sad part is, a large percentage (mostly younger) segment of the population takes it all in as REAL.

    • David Senater

      It will never make it,

  • #sad
    To see this makes me have no doubts why so many look at small to mid size jewelry stores and feel they could be taken advantage of. Awful representation of what so many try to do with their jewelry stores and that is more than just make a buck.

    • David Senater

      What it does absolutely nothing for the trade, just drags us all down with bottom rung interactions. Primetime my ass!

      • yup…it’s tacky, and on the trashy side….

        • David Senater

          Without question