Movado will produce Juicy Couture watch lines

The Movado Group has signed an exclusive long-term, worldwide licensing agreement with Juicy Couture to design, produce, and market a collection of watches under the Juicy Couture and Couture Couture brand names. Financial terms of the agreement were not disclosed.

The Juicy Couture watches will launch in fall 2006 and be sold at select high-end retail outlets, initially in the United States and then in Europe and Asia. The fashion-forward watches will feature “lots of rich color, exotic skins, beautiful jewel elements and clever shapes,” said the joint announcement. 

This is the first watch collection for Juicy Couture, a designer, marketer, and wholesaler of “sophisticated, yet fun fashion” for women, men and children and a leading brand of contemporary casual lifestyle clothing. It primarily targets fashion-conscious women between the ages of 18 and 45, as well as “aspirational” teens and baby boomers.  It’s owned by Liz Claiborne Inc., which bought it in 2003.

Movado Group, Inc. designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger, and Hugo Boss watches worldwide, and operates Movado boutiques and Company stores in the United States.