Media reps view fine jewelry and watches at JIC luncheon

The Jewelry Information Center (JIC), the nonprofit public relations arm of the fine-jewelry and watch industry, hosted the annual spring luncheon and jewelry preview at Town Restaurant in the Chambers Hotel on Wednesday, May 19. The event welcomed a number of consumer and trade magazine editors, newspaper reporters, and stylists. Five models displayed 75 pieces of never-before-seen fine jewelry and watches for fall and winter 2004.

“By planting seeds in the minds of editors for fall and winter jewelry stories, we have paved the way for increased jewelry coverage in the media, helping to stimulate consumer interest for fine jewelry,” said Helena Krodel, JIC media liaison.

Some noteworthy items on display included: a Renee Lewis 18K white gold and diamond “Shake” necklace with diamond perimeter (4 cts.) and diamonds inside of the “Shake” (17.91 cts.), retail value $45,000; bejeweled hair sticks by Jane Wullbrandt Designs Inc. in 18K white, yellow, and rose gold with alternating matte and high polished sections featuring tourmaline, fire opal, amethyst, garnet, zircon and citrine gemstones, retail value $17,500; Ziad Noshe’s “Moon Shadow” necklace in 18K yellow gold with Tahitian cultured pearls, polished oyster shell and diamonds (5.84 cts.), retail value $45,250; a platinum bracelet with Asscher and micro pavé diamonds (13.87 cts.) handcrafted by Daniel K., retail value $163,500; and an 18K gold “Spider Web” cuff bracelet, featuring special handmade spider web texture by K. Brunini Jewels, retail value $15,000.

The event was held in cooperation with the American Gem Trade Association, Cultured Pearl Association of America, Platinum Guild International, and World Gold Council. The event hosted editors from magazines and newspapers including, Vogue, InStyle, More, Condé Nast Traveler, Family Circle, W, Harper’s Bazaar, Bridal Guide, Redbook, Cosmopolitan, Glamour, The New York Sun, and New York Post.