Luminox Watch Co. has filled numerous management positions in line with its plans to expand in the U.S. market.

Luminox appointed Dennis Biggane as national sales manager for North America. Biggane previously spent 17 years at TAG Heuer, as vice president of sales.

The company also hired Karen Birnie as marketing manager for the United States. Birnie was previously the director of communications at Dilithium Networks.

Hanna Shifs, who joined Luminox in 2010, has been promoted from accounts receivable manager to finance manager for the U.S. Headquarters in San Rafael, Calif.

“Luminox is now sold worldwide in over 45 countries but the U.S. was our first, and still is, our largest market,” Barry Cohen, co-founder of Luminox, said in a statement. “The addition of these quality employees ensures that we have the right support system to aggressively pursue more growth in the jewelry sector.”

JCK