Live From JCK Las Vegas: The Tanzanite Blue Balloon Project

As if your gorgeous tanzanite jewelry weren’t eye-catching enough, here’s another way to draw attendees’ attention to your booth.

In honor of the rare blue gem’s 45th anniversary, the Tanzanite Foundation will hand out tanzanite-colored balloons to JCK Las Vegas exhibitors who are showcasing the stone in their collections. But it’s not just about inflatable decor.

For each balloon distributed, TanzaniteOne will donate $10 to Tanzanite Foundation Community Projects, which will buy desks for a primary school and orphanage in a community near the tanzanite mining area.

To get your blue balloon, text your company name and booth number—anytime now through Monday—to 646-943-0575.