Limited-Edition Dana Kellin for Target Line Launching Oct. 30



Target is partnering with designer Dana Kellin for a limited-edition jewelry collection debuting Oct. 30–Dec. 22 at all Target stores and on Target.com.

Ranging in price from $9.99 to $49.99, the Dana Kellin for Target line will comprise 44 SKUs and draw on the designer’s refined style—wire-wrapped, colorful acrylic and glass “stone” combinations (pink, purple, and blue hues, among others), set in a gold-tone base metal. According to Target officials, it was the corporation that approached Kellin about the collaboration.

“The Dana Kellin for Target collection reflects the sensibility and essence of the Dana Kellin brand,” a Target spokesperson explained. “The main difference is that the pendants are set in machine-made, textured bezels that emulate Dana’s signature wire-wrapped technique. The styles were developed exclusively for Target.”