Lazare Kaplan Rings in the Season With New App, Contest



Lazare Kaplan International is gearing up for Christmas with a new 4Cs app and a Lazare Diamond ring giveaway. The app offers an immersive mobile experience for those wishing to learn more about the company’s ideal-cut diamond. The new app also is one way contestants looking to win a diamond ring can submit an “ideal” wedding proposal story.

The Lazare Diamond 4Cs App is available on iPhone, iPad, and Android devices, and includes a geographic locator to find the closest Lazare Diamond retailer.

Now through Oct. 14, applicants can submit their ideal wedding proposal via Lazare’s contest website, Facebook page, in-person at their local Lazare Diamond retailer, or on the Lazare Diamond 4Cs app.

Judges will announce the three finalists on Lazare’s contest website, Facebook, and Twitter pages. With that announcement, the public will be invited to vote for the grand prize winner. In early November, the three finalists will be sent to their local participating Lazare Diamond retailer, where the grand prize will be awarded.

“It was an exciting venture for us to launch the Lazare Diamond 4Cs App, a user-friendly tool for retailers and consumers alike to better understand a diamond’s most important characteristics,” said Marcee Feinberg, vice president of Lazare Kaplan, in a statement. “It is exciting to promote this contest through social media platforms, as well as in the retail stores.”