Kay, Piercing Pagoda Lift Signet to Strong Holiday



It singled out the Ever Us two-stone ring and diamond jewelry as strong performers

Consumers came through this holiday for Signet, with comps rising 4.9 percent for the season.

Among the products singled out as strong performers: its recently introduced Ever Us two-stone ring, diamond jewelry, and diamond bracelets. Gold jewelry did well at Piercing Pagoda.

Comps rose 7.2 percent at Kay Jewelers and 2.7 percent at Jared, though they fell 1.8 percent at its regional brands. In its Zale division, Zales’ same-store sales rose 6.4 percent, 7.2 percent at Piercing Pagoda but fell 7.2 percent at Gordon’s.

Sales at Peoples and Mappins, however, didn’t bring home the Canadian bacon, with comps at the two Great White North chains falling 2 percent and 8.2 percent, respectively. In the United Kingdom, comps rose 1.6 percent at H. Samuel and 6.9 percent at Ernest Jones. U.K. sales were goosed by branded bridal, diamond fashion jewelry, and beads.

Holiday e-commerce sales totaled $139.7 million, a 10.9 percent jump from 2014.

The company’s overall holiday sales totaled $1.95 billion, up 5 percent from the previous year. At constant exchange rates, sales increased 6.3 percent.

The strong results caused Signet to revise its forthcoming comp guidance upward, to 4.6 percent to 5 percent, from the previous 3.5 percent to 5 percent.

Top: the Ever Us two-stone ring

JCK News Director