Jewelry.com will launch a two-diamond line of jewelry called Duo. The company said it has already been picked up by some major retailers.
“Two was the forgotten number when it came to diamonds,” says Ofer Azrielant, chairman of Jewelry.com. “But in a relationship, it is the most important number of all. Jewelry.com has taken advantage of this market opportunity, which we believe will provide an ideal gift of romance that women will love and men will immediately understand.”
Each piece in the collection is designed to highlight the relationship of the two stones that rest above and next to each other in clean and contemporary looks, Azrielant said. The collection is offered is available in rings, pendants, earrings, and bracelets in both white and yellow gold. Retail price points range from $99 to approximately $999.
Marketing support will include print and online advertising, a dedicated micro-site on Jewelry.com, a sweepstakes, in-store signage, and inclusion in retail catalogs.
Founded in 2001 as a one-stop jewelry resource for consumers, Jewelry.com is the receives more than 2.5 million visitors per month, with more then 32 million unique visitors annually and has a database of 2.2 million registered users. The company’s marketing platform connects jewelry consumers with national, multi-channel jewelry retailers, including Helzberg, JCPenney, Macy’s, Sears, and Zales, representing 4,500 individual storefronts with combined annual jewelry sales of $6 billion.