Jewelers of America Stores Featured on Gemfling.com

Member companies of Jewelers of America are now featured on consumer jewelry search engine Gemfling.com as a result of JA’s partnership with Verichannel.

Verichannel launched the site, modeled as a consumer version of its jewelry-specific search engine, last January.

The search engine highlights JA member companies with a Jewelers of America filter and allows consumers to find stores in their area by using its “local stores” search.

“The partnership between Jewelers of America and Verichannel means our members can leverage the value of JA membership to increase their visibility on the Internet,” Robert B. Headley, chief operating officer of JA, said in a statement.