Lush is a four-year-old gemstone jewelry firm making its trade-show debut at Luxury by JCK.
While new to the trade-show circuit, Lush–run by the Jain family–evolved from a parent company rooted in the loose stone trade.
The Jains source all of their own rough and cut it in
their factory in India. Company headquarters are in New York, and styles are made primarily in 18k yellow gold,
though platinum is available, and sterling silver pieces are in the works.
What do you think of the jewels? As I stood at Lush’s booth windows practically drooling over all the yummy colors, a few retailers
weighed in with opinons similar to my own, using words like “fresh” and “pretty” to describe the styles.
Prices in 18k gold start at $800 retail. Go to Luxury Salon 1012 or
#34517 and ask for Sweta.